Digital Business Development Director, McCann Connected
“What I look for in a great award entry is threefold:
- The seed – what sparked the idea? Was it data? Was is a cultural insight? Or a business need?
- The crux of the idea itself – how did you create something that stands out, or stands for something, that grew from the original seed of an idea?
- How effective was it and how did you measure this success? What customer need did it tap into / awaken? What commercial impact did it have for the business? Would you do it again?”