Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

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Judges

Batool-e-Azra | Chief Client Officer | IAL Saatchi & Saatchi, Pakistan

A formidable business lead, Batool helms the client services department. She is a true success story, rising through the ranks to become the youngest female in the country to lead the business operations. She has demonstrated success in driving bottom line and top line growth, increasing target audience engagement across categories from FMCG to healthcare and automobiles, telecommunications and fashion. Batool is a purpose driven leader who always finds time to connect on a personal level and nurture relationships through the Saatchi family in particular and the marcom ecosystem in general. 2021 has been a year of accomplishments, getting invited to the grand juries of platforms such as The Dragons of Asia Awards, Global Content Awards, MENA Agency Awards and MENA Search Awards and New York Festivals Advertising Awards. She is a champion for growth and a believer in developing young potential around her, developing a team that is future focused, leading the agency’s drive towards adopting a more digitally inclined approach even in traditional marketing and communication plans. Batool inspires her team to deliver solutions that truly move the needle for clients’ businesses. Trust and transparency are the keys to Batool’s success in building brands in her quest to making impossible possible.

Olga Andrienko | HEAD OF GLOBAL MARKETING | SEMRUSH

Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.

Stuart Bruce | PR Futurist and CEO | Stuart Bruce Associates |

Stuart is internationally recognised as a PR Futurist – a thinker and doer in modernised public relations and communications. He specialises in strategy, crisis communications, reputations and relationships, measurement and evaluation, and PR technology. Stuart Bruce Associates provides strategic counsel and advisory services, professional development and training to corporations, not-for-profit organisations and governments. He works globally and has worked with clients in the UK, USA, European Union, eastern Europe, Asia and Australia. He is an early adopter and in 2003 started one of the world’s first PR blogs, stuartbruce.biz, which he still publishes today. He is a frequent awards judge and media commentator including Al-Jazeera, France 24 and PRWeek.

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Martin Bryant | Media and Tech Consultant

Martin SFP Bryant is the author of UK early-stage startup newsletter PreSeed Now, founder of technology and media consultancy Big Revolution, and editor of the Geekout social media industry newsletter. He is a speaker, writer, and educator in the fields of technology and media. With Big Revolution, he works to help technology companies craft a narrative around their products and business. He was previously Editor-in-Chief of international technology publication The Next Web, and Community Editor at Tech North, where he shone a light on the stories of startups and entrepreneurs in the North of England.

David Chadderton | Head of Digital Marketing | Homes for Students Ltd

Following a highly successful first career as an RAF Air Combat Instructor flying Tornado fighters around the world, Dave forged a second career in digital consultancy, working freelance and later for digital and lead generation agencies before finding his home 'in-house'. His data-driven approach to ROI-based digital marketing has helped Homes for Students become one of the biggest student accommodation companies in the UK, growing by over 98% in the last 2 years and generating over £200M revenue pa. His fully integrated approach to all digital channels has been applauded by industry leaders such as SEMRush and Ahrefs, and he's constantly pushing the 'norm', preferring to lead in the sector rather than follow. Away from work, Dave enjoys beach walks on the Wirral with his partner and two Jack Russells, Bella and Bobby (aka @sideeyebob). He does other stuff too, but the beach walks are the best. Connect with Dave on LinkedIn

Carol Chan | FOUNDER & MANAGING DIRECTOR | COMMS8

Carol Chan is the Founder and Managing Director of Comms8, a London-based integrated communications agency specialized in working with brands in the UK and Asia to engage their customers locally and globally. She started Comms8 in 2013 with the vision of bridging the gap between European and Asian markets. Throughout her career leading the International and Asia-Pacific offices at top media agencies in both London and Hong Kong, Carol helped clients like Coca-Cola, Lindt, New York Bakery, Jersey Dairy, Ralph Lauren, Puma and Emirates, to build and implement their communications strategy at local, regional and global levels. Her innovative work has earned her well-deserved recognition in the industry as a leading expert on European and Asian markets, clients include Alibaba, Air China, Nestle, Montblanc.

Rachael Courtney | Senior Social Marketing Lead | Virgin Media

Rachael has worked in PR & Events for over 17 years, with 15 years running Social Media for big brands. Previous roles have included heading up social at Cineworld and Three, where she was responsible for a number of award-winning social campaigns. Recently Rachael has moved to take up a new position leading the social team at Virgin Media.

Rob Day | VP of Marketing | Jack's Abby Brewing Co

Rob Day is the VP of Marketing for Jack's Abby Brewing Company. In his current role, he oversees all facets of marketing for Jack's Abby Craft Lagers and Springdale Beer Company. Rob has worked in a variety of industries from babies, to barbeques to beer over a 14 year professional marketing career. Prior to Jack's, Rob did tours at Lord Hobo Brewing Company, Cuisinart Grilling, The First Years Juvenile Products and News America Marketing. He attended school at the University of Southern California, but is originally from Amesbury MA and somehow left the grip of Southern Cal to return to Massachusetts for his career. Rob loves craft beer, food and cooking, music and all of the wonderful things that make up the good life. If you follow his social media, you'll see all of this and some cute dog pics.

Yasser El Sarw | Deputy General Manager of Digital Marketing | Nissan Motor Co. for Africa, Middle East, India, and Turkey

With 11 years of experience in digital marketing, I am an award winning digital marketing/ customer experience strategist with a proven track-record of putting businesses on the right direction within the digital space and developing customer-centric approach to achieve desired business goals. I worked with more than 25 regional and global brands and managed to achieve growth and remarkable results in their digital and social media performance.

Anthony Goldman | Co-Founder | Noise Media Group

Anthony is a co-founder of Noise Media Group - one of the UKs leading social media marketing agencies that focus on helping brands grow with Gen Z and millennials audiences. Anthony has developed growth strategies for some of the worlds leading brands and start ups. Together with the Noise team, they have grown social media communities of millions of subscribers and now focus on helping brands achieve industry leading ROI through social media. Noise has an award winning team of content makers, strategists and marketers who know how to drive tangible measurable growth through social media.

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Sophie Greig | Head of Consumer Brand | JustGiving

Sophie is Head of Brand at JustGiving, the most trusted place for fundraising. Her skills are in social, content and brand marketing in the tech-for-good sector, which she’s now called home for over 6 years. Sophie is passionate about developing killer brand-led strategies that start with purpose and champion thoughtful marketing. She loves a challenge, a tricky brief, a tight deadline, and obsesses over making words work hard so that content is impossible to ignore.

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Scott Hand | Chief Brand Officer | Urban Artifact

Scott is cofounder and head of marketing for Urban Artifact, a craft brewery specializing in Fruit Tarts. They redeveloped a historic church building into a production brewery, taproom, event hall, and outdoor gathering space. The brewery has created their own beverage styles, redefining how fruit is used in beer, wine, and seltzers. They've coined the term Midwest Fruit Tart, and currently brew the world's most expensive (and fruitiest) alcoholic beverage. Scott also co-founded and manages Radio Artifact, a regional radio station, that utilizes their own recording soundstage to capture live performances, stream, and archive for viewers and listeners around the world. He is also a practicing Architect, specializing in highly sustainable buildings and architectural acoustics.

Jennifer Hoffman | VP of Marketing | Banked

Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!

Navah Hopkins | Adzooma

A veteran of the digital marketing industry and "Top 25 PPC Expert", she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers. Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Fiona Hunt | Founder | Aitchco

Fiona is a brand marketer with 15+ years’ leadership experience across international marketing agencies, and global travel and leisure brands in the UK and APAC including Sydney Opera House, Google, Mahlab Media and most recently as Group Partner at MediaCom. Fiona now runs marketing consultancy AitchCo helping businesses grow.

Gaby Khalastchy | Managing Director | Wildfire

Gaby is the Managing Director of Wildfire, an award winning social content distribution agency that helps brands cut through the noise. Led by a team of creators and experienced advertisers, Wildfire leverages their network of community pages and influencers to distribute and co-create content for brands. With over 8 years experience and a genuine passion for the industry, Gaby has led social strategies and management for internationally renowned brands. A creator in her own right, Gaby has created a successful page on Instagram where she gains social content experience first hand, alongside understanding an influencer's point of view. This offers a valuable perspective across all elements of the business to benefit clients.

Chris Lehault | VP of Marketing | Other Half Brewing

Chris Lehault is a hybrid creative/marketing leader who believes that brands succeed when both work together. Currently, he is the VP of Marketing at Other Half Brewing, where he oversees the marketing function, in-house design studio, and the brand's direct-to-consumer eCommerce platform. His previous roles include serving as the Global Director of Brand Experience at ZX Ventures, the accelerator arm of Anheuser Busch InBev, as well as stints as a creative director at FCB, Sapient Razorfish, and Wunderman. Off the clock, he enjoys doing the most suburban of things with his wife and two kids across the river in New Jersey.

Edgar Liñayo | D2D Brand Manager | Nestlé

"Strategic-design thinker and curious by nature" - I am truly passionate about design, innovation as well as brand building. I have over 15 years of experience focused on fast-moving consumer goods (FMCG). As a brand builder, I have been blessed to be part of paramount projects for acclaimed top global brands such as Ariel®, Bold®, Pampers®, Always®, Tampax®, Tess®, Naturella®, Vicks®, Ruffles®, Twistos®, Lay's®, Maggi®, Purina®, among many others. Furthermore, I have worked with praised local and regional brands. I took part of the global team at Bacardi Limited, the largest private family-owned company full of passionate employees and iconic brands as Bacardi® Rums, Grey Goose® Vodka, Bombay Sapphire® Gin, Martini®, and shaped by their rich history of spirited entrepreneurship. Nowadays, I am working at Nestlé as part of the central team overseeing EMENA projects.

Debra Mastaler | President | The Mastaler Media Group

Debra is an experienced SEO who specializes in link building and content promotion through traditional and online media outlets. She is an OMCP certified link-building trainer, has written for numerous tech publications and has spoken at over 300 search marketing conferences.

Louise McFetridge | Head of Content | Greenlight

Louise is Head of Content at Greenlight, overseeing the Content, Strategy and Copy teams within The Studio. Louise has been immersed in all aspects of content since 2010. Since joining Greenlight in 2013, she has worked across the board devising, leading, and advising on well-targeted creative and engaging content for almost all verticals. Louise has led on projects for brands such as eBay, Selfridges, Hiscox, Reckitt Benckiser, Bolt Burden Kemp and New Balance to name but a few. Louise has a knack for getting to the heart of what an audience wants and delivering it via creative and compelling content.

Rejoice Ojiaku | Co-founder, SEO Manager and Content Lead | B-Digital

Rejoice has worked within digital marketing (SEO) for 4+ years. After finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO Executive and is now an SEO Manager as well as the Co-Founder & Content Lead for B-DigitalUK. She specialises in Content SEO and she has spoken at BrightonSEO, Whitespark Local Search Summit as well as participated in webinars for FounderVine, Majestic, Noisy Little Monkey etc. Additionally, she is also an Award-Winning Diversity & Inclusion Advocate as she is passionate about Diversity & Inclusion within the workplace to ensure the perspective and struggles of Black people are heard.

Helena Pearce | HEAD OF DIGITAL EXPERIENCE & STRATEGY | PlayStation

Helena is a global content marketer with 10 years' experience creating content for major brands. Her passion is the intersection between art and science: she specialises in crafting data-centric content strategies, building content SEO methodology, and identifying out-of-the-box digital solutions for the AI age. Helena is the head of Digital Experience & Strategy at PlayStation.com, with former roles heading up content for Samsung (Europe HQ) and Amazon (UK & US). Career highlights include presenting in Samsung City in Seoul, shooting promo videos in the Prime box at The O2 Arena, and interviewing Sir Michael Gambon at a West End after party.

Dan Petrovic | Managing Director | DEJAN

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

Ric Rodriguez | Co-Founder & Chief Growth Officer | Finsu

Ric Rodriguez is an accomplished marketing and growth leader. Ric is Co-Founder and Chief Growth Officer at Finsu, the sustainable fashion marketplace, taking the compromise out of conscious shopping. Ric is driven and his career to date speaks to his ambition - most recently holding a senior strategy role at Vashi, the fine jewellery disruptor - where he built the digital marketing team from the ground-up, launched the Covent Garden flagship store and Innovation Centre and established an accredited approach to ESG. Prior to this, Ric held an evangelist role at the marketing technology company, Yext, where he supported sales and product teams in building new propositions for customers, including delivering an new approach for qualifying deals during the beginning of the Covid-19, which was adopted across EMEA - as well as regularly representing the NYSE-listed firm as an industry expert at events across Europe. Ric has also held significant roles in agency-side positions, at iProspect, where he lead accounts for leading brands such as Santander and Post Office; at Croud, where he was seconded into IWG’s marketing organisation to deliver the company’s digital growth across 110+ markets - work for which he won an industry award. Ric is often invited to speak at industry conferences and is a regular award judge. He has twice been a co-author for the Amazon-Bestselling “Mastering In-House SEO”.

Eli Schwartz | Survey Monkey | Growth Advisor

Eli Schwartz is the author of the bestselling book Product-Led SEO. He is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Gusto, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years.

Hannah Smith | Founder | WORDERIST

Hannah Smith spent 7 years working in offline marketing (they just called it ‘marketing’ back then) until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice, she made the switch to online marketing in 2007. Over a five and half year period at Distilled, she was part of the creative team which delivered over 14,000 pieces of linked coverage. Then, for close to three years, she led the creative and PR team at Verve Search. In that time she was responsible for launching more than 150 creative content pieces which generated over 8,250 pieces of linked coverage. Her work for clients has won multiple awards, and she’s spoken at numerous conferences including MozCon, SMX, SearchLove, and BrightonSEO. In 2019 she founded Worderist.com offering consultancy, coaching, training, and ongoing support to help agency-side and in-house creative teams make content which delivers results.

Danielle Smith | Managing Director | Communicator London

Managing Director of award-winning social media agency, Communicator London. Danielle has a proven track record of successfully leading and building accounts for the financial growth of the agency. With over 15 years of experience across FMCG, Retail, Food & Beverages and QSR and global experience across strategy, social, content, influencers, and partnerships with clients such as McDonald’s, Coke, Kellogg’s, Jack Daniel’s, Heineken, PepsiCo, L’Oreal and BrewDog.

Bianca Spada | Social Media Consultant | Apple

Bianca is a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. She is an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. Bianca has a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.

Elliot Taylor | Midweight Copywriter | Silver Agency |

Elliot is a Midweight Copywriter at B2B digital marketing agency Silver Agency. Skilled in content strategy and creation across a variety of formats, he has worked on content marketing projects for clients from across the spectrum, from global technology brands to local independent businesses. His work has appeared in a number of niche industry magazines and major news publications

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Raluca Tudose | Content & UX Business Director | Starcom Performics

Raluca is a Content & UX Business Director at Starcom Performics, Part of Publicis Media Groupe. She is in leading the Content & UX offering at Stacom working across a wide range of clients including Samsung, Rolex, Gillette DTC, Trafalgar & TTC. Raluca’s key role is working with leading brands in the market to deliver content and brand experiences that seamlessly convert consumer demand into revenue by combining data, technology and creativity.

Murat Yatagan | Growth Advisor

Murat Yatağan has led product management, operations, and growth strategy at companies such as Brainly, Global Savings Group, and Google. Currently, he is an advisor providing strategic counseling to businesses on building and maintaining growth. He was the Vice President of Growth at Brainly, focused on building and scaling high-performing growth teams and helping to bring Brainly more unique users globally. He helped Brainly grow from 80M to 400M MUU in less than 4 years. Previously, he was a Director, SEO for Global Savings Group, helping to make their 80+ platforms more visible on Google SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google. In this role, he developed an automated pipeline to identify and demote thin pages in indexes, which scaled the team's efforts by 20x in one quarter. Prior to Google, Murat worked as a Research Assistant in the Computer Science Faculty of IUE, where he worked on neural networks programming. He is active in the SEO and growth marketing communities, including holding positions as Global, MENA, and European Search Awards Head Judge and the US and UK Search Awards Judge. After following his startup spirit, he also is a growth strategy advisor of a few startups, one of them being a data-science driven, SEO, and content marketing platform. He is a brand ambassador of Oncrawl, an award-winning search marketing intelligence tool.

Carbo Yu | Regional Director | Sinclair

A seasoned PR professional in Asia Pacific, Carbo drives integrated communications and storytelling strategy across the Sinclair portfolio regionally, and has a stellar record of directing communications for consumer brands and corporates across industry and sector. Seeing herself as a partner to brands, Carbo’s priority lies in enabling them to achieve and exceed their business goals through her sharp insights and quick thinking, qualities which saw her named PR Professional of the Year (Agency) by PR Awards Asia and Campaign Asia’s Women to Watch Greater China in 2021, and Asia-Pacific Account Person of the Year – 1st Runner-up by Campaign Asia in 2016. Carbo currently serves as the Deputy Chairperson at PRHK.

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