Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

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Judges

Batool-e-Azra | Chief Client Officer | IAL Saatchi & Saatchi

A tough-as-nails business lead, Batool helms the client servicing department. She is a true success story, rising from the ranks to become the youngest female in the country to head the business operations. She has demonstrated success in driving bottom line and top line growth, increasing target audience engagement across categories from FMCG to healthcare and automobiles, telecommunications and fashion. Batool is known for her exceptional ability to bring the outside in and nurture relationships though the marcom ecosystem. She is also the juror in The Dragons of Asia Awards 2021. She is a champion for growth and a believer in developing young potential around her, developing a team that is future focused, leading the agency’s drive towards a more digital first approach in traditional marketing and communication plans. Trust and transparency are the keys to Batool’s successes in building brands. She knows the importance of delivering business results and believes in making impossible possible.

Stuart Bruce | PR Futurist and CEO | Stuart Bruce Associates |

Stuart is internationally recognised as a PR Futurist – a thinker and doer in modernised public relations and communications. He specialises in strategy, crisis communications, reputations and relationships, measurement and evaluation, and PR technology. Stuart Bruce Associates provides strategic counsel and advisory services, professional development and training to corporations, not-for-profit organisations and governments. He works globally and has worked with clients in the UK, USA, European Union, eastern Europe, Asia and Australia. He is an early adopter and in 2003 started one of the world’s first PR blogs, stuartbruce.biz, which he still publishes today. He is a frequent awards judge and media commentator including Al-Jazeera, France 24 and PRWeek.

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Montserrat Cano | Digital marketing, Product and Project Management Consultant

Montserrat Cano is a seasoned, all-round digital marketer and project manager who specialises in integrating the digital marketing areas to maximise marketing and business results. Having started in SEO and content almost back in the dark ages of digital, her core skill is SEO, as well as PPC,CRM/ email and social media strategy and execution. Her focus and passion is on solving issues and building internal processes to handle and prevent them using data. Being bilingual English-Spanish, she has worked with brands operating in the UK and internationally in a range of niches, such as ecommerce, legal, membership, public sector, technology or publishing. She has also spoken at the eCommerce Expo and Measurecamp. In her spare time, she mentors other SEO/ digital professionals to help make the industry stronger.

Justin Clark |  Social Media Consultant | JustSocial

Justin is a social media and digital crisis communications specialist with more than 10 years’ experience leading social media, PR and digital communications in Government and the public sector, both in the UK and overseas. A regular keynote speaker at major social media conferences across the UK and Europe, Justin is the Chairperson for the UK’s largest public sector social media and crisis communications conference series, runs Manchester’s fastest growing social media industry event series (SocialMCR), and judges some of the world’s biggest industry awards. Justin runs social media consulting firm, JustSocial, where he provides strategic counsel and operational advice to some of the world’s biggest brands. Justin also works as a Non-Executive Director and Social Media Director for multiple UK agencies.

Rachael Courtney | Senior Social Marketing Lead | Virgin Media

Rachael has worked in PR & Events for over 17 years, with 15 years running Social Media for big brands. Previous roles have included heading up social at Cineworld and Three, where she was responsible for a number of award-winning social campaigns. Recently Rachael has moved to take up a new position leading the social team at Virgin Media.

Philip Crothers | Head of SEO & Performance Content | Starcom Performics

Phil is Head of SEO & Performance Content at Starcom Performics, part of the Publicis Media Groupe, leading a global team who work with brands such as Samsung, Procter & Gamble, and Domino's. Having 10+ years’ experience in content, SEO, and web design, his primary focus is helping organisations understand how consumer insights can inform their content decisions and how that content can be accountable to brand spend.

Dee Goldstraw | SENIOR LECTURER | Manchester Metropolitan University

A senior lecturer in marketing and digital communications at Manchester Metropolitan University, Dee specialist area is content marketing, where she teaches across a number of content strategy units. Reading for her PhD has taken her research into the area of exploring online influencers, in particular on Instagram, and their impact on women. A PR professional for more than 15 years, Dee has worked in a mixture of PR, digital marketing and events agencies across the north of the UK as well as working freelance.

Sophie Greig | Head of Consumer Brand | JustGiving

Sophie is Head of Brand at JustGiving, the most trusted place for fundraising. Her skills are in social, content and brand marketing in the tech-for-good sector, which she’s now called home for over 6 years. Sophie is passionate about developing killer brand-led strategies that start with purpose and champion thoughtful marketing. She loves a challenge, a tricky brief, a tight deadline, and obsesses over making words work hard so that content is impossible to ignore.

LinkedIn profile

Pete Knott | Associate Director | Lansons

Pete is one of Lansons’ content and social media experts, bringing 10 years of experience creating multi-channel campaigns across a variety of different sectors. When it comes to content Pete has a passion for making the complex simple and takes pride in finding new ways to engage audiences online. Throughout his career, he has worked with some of the UK’s leading brands, including Aviva, Legal & General and IBM.

Steve Kuncewicz | Partner - Head Of Creative, Digital & Marketing Sector Group | BLM Law |

Steve is a Partner and Head of Creative, Digital and Marketing at BLM Law in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500’s 2019 edition, and was a Co-founder if the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor and Co-Chair of Creative ProManchester.

Max Kurton | Head of Content | EM360

Max is an experienced host with a demonstrated history of working in the online media industry with over ten years of experience in podcast presenting and production. He is also highly skilled in content management, video presenting, editing, and social media marketing. Max is currently the Head of Content for EM360, a content platform that collects and communicates industry insight for its online communities through podcasts, videos, whitepapers, and articles.

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Emma Leech | Director of Marketing and Communications | Nottingham Trent University |

Emma is Director of Marketing and Communications at Nottingham Trent University and sits on the University Executive Team. She was previously Director of Marketing and Advancement at Loughborough University. She started her career in fashion and consumer PR in 1988, working in tourism and destination marketing before settling in higher education in 1997. A Founding Chartered PR Practitioner, Chartered Marketer and Chartered Manager, she has won a string of awards over more than two decades spanning PR, marketing, innovation, fundraising, digital, and web. Emma holds an MBA and various PR, marketing and management qualifications. She was the Chartered Institute of Public Relations President 2019.

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Michał Leszczyński | GetResponse | Head of Content Marketing & Partnerships

Michal Leszczynski is immersed in developing, implementing, and coordinating all manner of content marketing projects as the Head of Content Marketing and Partnerships at GetResponse. He has 9-plus years of expertise in online marketing with a Master of Science Degree in Strategic Marketing and Consulting from the University of Birmingham (UK). Michal is the author of more than 100 articles, ebooks, and courses for both GetResponse and renowned websites like Crazy Egg and Social Media Today.

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Edgar Liñayo | D2D Brand Manager | Nestlé

"Strategic-design thinker and curious by nature" - I am truly passionate about design, innovation as well as brand building. I have over 15 years of experience focused on fast-moving consumer goods (FMCG). As a brand builder, I have been blessed to be part of paramount projects for acclaimed top global brands such as Ariel®, Bold®, Pampers®, Always®, Tampax®, Tess®, Naturella®, Vicks®, Ruffles®, Twistos®, Lay's®, Maggi®, Purina®, among many others. Furthermore, I have worked with praised local and regional brands. I took part of the global team at Bacardi Limited, the largest private family-owned company full of passionate employees and iconic brands as Bacardi® Rums, Grey Goose® Vodka, Bombay Sapphire® Gin, Martini®, and shaped by their rich history of spirited entrepreneurship. Nowadays, I am working at Nestlé as part of the central team overseeing EMENA projects.

Trond LyngbØ | Senior SEO Consultant | Search Planet

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Mimouna Mahdaoui | Global Content Marketing | StepStone |

Mimouna is a content marketing specialist who's work is inspired by human experiences and life at work. Over the past 10 years, she has produced a vast range of campaigns in multiple markets to strengthen SEO performance and gain top tier media coverage. In her current role, she helps facilitate conversations and generate thought leadership with strong data narratives, compelling stories and useful tools. This work, combined with innovative outreach tactics, has claimed global media mentions and opened conversations with employers and candidates on the job market.

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Carlo Maria Ferrari | Global Head of Brand Communications | The Protein Works

Passionate in marketing and communications, Carlo is specialized in Content, Influencers, and Social Media. His 8+ years of experience in International Marketing include global A-brands like Vodafone, Sanofi, category disruptors as Elvie, and digital leaders in health & wellness as THG, bulk, and The Protein Works, where he's currently heading the Brand Communications department. In and out of his role, Carlo focuses his curiosity on storytelling innovation, always looking for new ways to delivering messages to new and existing audiences.

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Louise McFetridge | Head of Content & Digital PR | Greenlight

Louise is Head of Content & Digital PR at Greenlight, overseeing the Content Strategy, Copy and Digital PR teams within the Content & Digital PR department. Louise has been immersed in all aspects of content since 2010, and has worked across the board devising, leading, and advising on well-targeted creative and engaging content for a multitude of verticals. Louise has led on projects for brands such as Ebay, Hiscox, The British Home Store and New Balance to name but a few. Louise has a knack for getting to the heart of what an audience wants and delivering it via creative and compelling content.

Lexi Mills | CEO | Shift6

Lexi Mills is a multi-award-winning digital marketing expert, specialising in integrating PR and SEO at both strategic and tactical levels. She’s President of The Future of Search Foundation and CEO of Shift6, an international consultancy that provides professional services and training to agencies, corporations, government entities and investors. Lexi’s research focuses on the opportunities, ethics and risks of artificial intelligence within sectors such as internet search and healthcare, and the effects of emerging technologies on consumer behaviour. Lexi combines technical search algorithm knowledge with psychology to create measurable, data-driven, but emotionally intelligent communications strategies that create healthy working relationships between humans and machines. For more than eight years, she’s been part of core teams responsible for the communications, marketing and investment strategies of startups, SMEs, corporations and agencies within e-commerce, finance and technology sectors. Lexi is based in London and New York but works with B2B and B2C brands across the US, UK, UAE, Canada, Australia, Europe and Africa.

Miguel Orense | HEAD OF PERFORMANCE | Rebold

Passionate about driving innovation and digital transformation to "traditional" companies. Miguel is a digital pioneer in Spain with an entrepreneurial mindset. 20+ years’ experience in digital marketing and ecommerce, founding and leading companies or dedicated teams. Proven flexibility acquired in several sectors and clients, working with huge corporations, big brands or top advertisers. Experienced in leadership, search, analytics, growth, content strategies, marketplaces and experimental paid media using new platforms.

LinkedIn profile

Plamen Popov | Senior SEO Lead Manager | Acronis

Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fin-tech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience through out consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.

Claire Richardson-critcher | Digital Business Development Director | McCann Connected

Over the last 15 years Claire has worked in media, creative and digital in multiple capacities, from client service to new business development. Claire’s passion for the industry drives her curiosity in all areas of brand and consumer interaction, and her focus on working in close collaboration with skilled practitioners means she is able to build a story around what they do, how they do it and how this drives a transformational outcome for clients

Ric Rodriguez | Director Of Strategic Projects | Vashi

Ric Rodriguez is an experienced digital marketer, with a background that stretches across agency, brand and vendor-side. Ric is the Director Of Strategic Projects at Vashi, the bespoke fine jewellery brand, where he leads a cross-department function. He joined from NYSE-listed technology company Yext, where he was the European search marketing expert. Prior to this, Ric led teams at well-known agencies, most notably within iProspect, where he grew online market share for two high street finance brands - and at Croud, where he oversaw all SEO activity for a well-known B2B business across over 100 markets. He was also a part of iCrossing’s, multi-award winning L'Oreal team. Ric is co-author of the Amazon bestselling book "Mastering In-House SEO" and often speaks at marketing conferences.

Ricardo Seixas | One Day Agency | Managing Director |

Along with his 15+ years of an international career in the digital space spanning 4 continents, Ricardo worked for consumer brands, start-ups, software houses, and digital agencies. Most recently, and after being a lead at Google and restructuring a large media agency digital division collecting multiple awards, he founded a digital marketing agency named One Day Agency. Across his experience, he led innovative digital projects and campaigns for Liverpool ONE, I Saw It First, L’Oreal, Telefonica, Sanofi, Ambev and the world’s top agencies.

LinkedIn profile

Hannah Smith | Founder | WORDERIST

Hannah Smith spent 7 years working in offline marketing (they just called it ‘marketing’ back then) until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice, she made the switch to online marketing in 2007. Over a five and half year period at Distilled, she was part of the creative team which delivered over 14,000 pieces of linked coverage. Then, for close to three years, she led the creative and PR team at Verve Search. In that time she was responsible for launching more than 150 creative content pieces which generated over 8,250 pieces of linked coverage. Her work for clients has won multiple awards, and she’s spoken at numerous conferences including MozCon, SMX, SearchLove, and BrightonSEO. In 2019 she founded Worderist.com offering consultancy, coaching, training, and ongoing support to help agency-side and in-house creative teams make content which delivers results.

Jamie Stanley | Head of Content | Growth Shop

Jamie is Head of Content at Growth Shop, one of the world’s fastest-growth e-commerce businesses, leading growth content strategy across a brand and consultancy portfolio featuring names as diverse as Axon TASER, Idle Sleep and Luv AJ. He has more than 8 years of experience planning and executing concise, penetrative brand stories that drive action in audiences and revenue for businesses across the world. Previous collaborators include Bandai Namco, Rockstar Games, Nationwide Building Society and Virgin Media.

Alexandra Tachalova | Digital Marketing Consultant

Alexandra is a frequent speaker and founder of the digital marketing conference, DigitalOlympus.net. She also helps clients with digital PR, content marketing, and link building. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.

Eliot Taylor | Senior Copywriter | Seeker Digital |

Elliot is a Senior Copywriter at Bristol-based digital marketing agency Seeker Digital. Skilled in content strategy and creation across a variety of formats, he has worked on content marketing projects for clients from across the spectrum, from NYSE-listed SaaS brands to local independent businesses. His work has appeared in a number of niche industry magazines and major news publications.

LinkedIn profile

Raluca Tudose | Content & UX Business Director | Starcom Performics

Raluca is a Content & UX Business Director at Starcom Performics, Part of Publicis Media Groupe. She is in leading the Content & UX offering at Stacom working across a wide range of clients including Samsung, Rolex, Gillette DTC, Trafalgar & TTC. Raluca’s key role is working with leading brands in the market to deliver content and brand experiences that seamlessly convert consumer demand into revenue by combining data, technology and creativity.

Carbo Yu | Regional Director | Sinclair

A seasoned PR professional in Asia Pacific, Carbo drives integrated communications and storytelling strategy across the Sinclair portfolio regionally, and has a stellar record of directing communications for consumer brands and corporates across industry and sector. Seeing herself as a partner to clients, Carbo’s priority lies in enabling them to achieve and exceed their business goals through her sharp insights and quick thinking, qualities which saw her named PR Professional of the Year (Agency) by PR Awards Asia and Campaign Asia’s Women to Watch Greater China in 2021, and Asia-Pacific Account Person of the Year – 1st Runner-up by Campaign Asia in 2016. Her leadership has also contributed to her key clients’ successes and resulted in many award-winning campaigns. Carbo is committed to driving industry-wide change and educating PR peers to drop AVE as a metric – she is an avid practitioner and supporter of the AMEC method of reporting. Carbo promotes the PR value proposition at every business and client opportunity, maintaining that measurement is what proves the worth of the industry to stakeholders and the c-suite. Carbo also sees purpose-built communications as the key driving force of the industry. A strong supporter of “PR for good”, she understands the positive impact PR work can have for communities, for PR practitioners, and to foster morale within the industry. Carbo holds a Bachelor’s Degree in Communication Studies from the University of California, Los Angeles. She is certified in Digital Marketing and Measurement and Evaluation of Communications by Squared Online (Powered by Google) and AMEC respectively. She is fluent in Cantonese, English and Mandarin. Carbo currently serves as the Deputy Chairperson at PRHK.

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