Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

Judges

David Crawford | FOUNDER | THE DIGITAL STRATEGY UNIT |

David Crawford has worked for the last 25 years in marketing and digital agencies of all shapes and sizes. He was most recently Managing Director of Branded3, one of the UK’s leading search agencies, and has also held senior positions at McCann, BJL and twenty-six. He has worked directly with clients such as American Airlines, UPS and Bentley as well as help a couple of tech start-ups develop and deliver their digital & marketing strategies. He now works with creative, digital and tech agencies as a Non-Exec Director, Board Advisor and Coach.

Philip Crothers | Head of SEO & Performance Content | Starcom Performics

Phil is Head of SEO & Performance Content at Starcom Performics, part of the Publicis Media Groupe, leading a global team who work with brands such as Samsung, Proctor & Gamble, and Domino's. Having 10+ years’ experience in content, SEO, and web design, his primary focus is helping organisations understand how consumer insights can inform their content decisions and how that content can be accountable to brand spend.

Fernando Maciá Domene | CEO & Founder | Human level Communications |

Fernando Maciá Domene is the founder and CEO of Human Level Communications, a leading online marketing and Search Engine Optimization (SEO) consulting firms with offices in Alicante and Madrid (Spain). Fernando is the author of three books: SEO Advanced Techniques (2015), Online Marketing 2.0 (2013) and Advanced Web-positioning Techniques (2011) and has also co-authored Web Positioning (2006), Web Positioning 2009 Ed. (2009), Online Marketing (2010), Social Media Marketing (2011), Web Positioning 2012 Ed. (2012) and Marketing with Social Media (2016). Fernando is currently a professor of various master's courses and has spoken at national and international conferences and seminars including SMXL Milano, The Inbounder, SMX, eShow, OMExpo, Search/WebCongress, FICOD, Feria de Tiendas Virtuales Walqa, SmashTech, Digital Marketing Day and e-Comm Retail.

Lyndsey Evans | FOUNDER | COLLABORATIVE FOLKS

Lyndsey founded Collaborative Folks, a PR & Content consultancy, after 20+ years working both agency side and in-house across public relations, content marketing and brand strategy. Previously she headed up comms at retailers AO.com and Iceland Foods, as well as worked at some of the north west’s biggest agencies. Lyndsey’s experience spans 70+ brands across 20 sectors and includes Bentley Motors, Gumtree, Very, Specsavers, Marks & Spencer, CarFinance 247, Findel Education and Shepherd Group. At AO.com, Lyndsey transformed the brand's reputation from a little-known online white goods specialist to one of the most talked about retailers in the last five years. She also introduced the company’s first content marketing strategy bringing its search rankings back to page 1 from page 100 following a Google algorithmic penalty. Lyndsey has won many industry awards and in 2017 was named a top 50 in-house communicator in the north by Prolific North.

Pierre Far | Founder & CEO | Deliberate Digital Limited

Pierre is a digital product management consultant, with a specialty in SEO. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He’s a regular speaker, author, and advisor about technology topics, and has a Ph.D. in microbial genetics from the University of Cambridge, UK.

Samantha Fay | Senior Vice President - Global Brand Strategy | Guinness World Records

Samantha is Guinness World Records’ SVP of Global Brand Strategy and is responsible for the company’s new product development and strategic partnerships. Since joining the company in 2003, she has helped transform the company from a legacy publisher into a multi-platform, IP brand. She also heads up the innovation division, The Records Lab, developing creative campaigns to take the world’s best-known brands to new, record-breaking heights. Her favourite moments over the years have included presenting Michael Jackson with his certificates, meeting the Queen and sharing the lawn at the White House with Michelle Obama.

Anthony Goldman | Co-Founder | Noise Media Group

Anthony is a co-founder of Noise Media Group - one of the UKs leading social media marketing agencies that focus on helping brands grow with Gen Z and millennials audiences. Anthony has developed growth strategies for some of the worlds leading brands and start ups. Together with the Noise team, they have grown social media communities of millions of subscribers and now focus on helping brands achieve industry leading ROI through social media. Noise has an award winning team of content makers, strategists and marketers who know how to drive tangible measurable growth through social media.

LinkedIn profile

Dee Goldstraw | SENIOR LECTURER | Manchester Metropolitan University

A senior lecturer in marketing and digital communications at Manchester Metropolitan University, Dee specialist area is content marketing, where she teaches across a number of content strategy units. Reading for her PhD has taken her research into the area of exploring online influencers, in particular on Instagram, and their impact on women. A PR professional for more than 15 years, Dee has worked in a mixture of PR, digital marketing and events agencies across the north of the UK as well as working freelance.

Graham Goodkind | Founder & Chairman | Frank PR

Graham set up Frank in 2000 and built it into one of the most legendary, creative and award-winning agencies in the UK PR industry. He also established a Frank in Sydney, Australia, which has made a big impact down under. In addition to his role chairing Frank, he combines this with other business interests having ‘gone plural’ at the start of 2018. As a board advisor at corporate finance boutique Green Square, he works with agency owners on their exit strategies, having had the experience of selling Frank in 2007. He is also Chairman of Noise Media Group, a social media publishing company with the largest audience of students in the UK. He sits on the board of Shift, a not-for-profit organisation that builds social businesses to solve social problems, and Camden Town Unlimited, the business improvement district for Camden. Graham is also a Dutch Uncle (a new type of business advisor who cuts through the bullshit to offer straight-to-the-point advice without pulling any punches) to several other marketing services agencies as well as being an early stage investor in a few start-ups and new ventures.

Greg Harwood | Social Media Manager | The Open University

Greg has over 6 years’ experience developing content strategies for 3rd sector organisations. He’s devised and led numerous award-winning social campaigns and enjoys helping charities produce impactful comms on small budgets.

Chrissy Kellaway | Associate Director | Splendid Communications

Chrissy Kellaway is Associate Director at Splendid Communications, an award-winning creative agency with a ‘People-First’ approach to creativity. She leads PR accounts for some of the world’s best brands, including Pepsico and William Grant, creating talkable campaigns that stand out from the crowd and connect with people in the real world.

Gaby Khalastchy | Managing Director | Wildfire

Gaby is the Managing Director of Wildfire, an award winning social content distribution agency that helps brands cut through the noise. Led by a team of creators and experienced advertisers, Wildfire leverages their network of community pages and influencers to distribute and co-create content for brands. With over 8 years experience and a genuine passion for the industry, Gaby has led social strategies and management for internationally renowned brands. A creator in her own right, Gaby has created a successful page on Instagram where she gains social content experience first hand, alongside understanding an influencer's point of view. This offers a valuable perspective across all elements of the business to benefit clients.

Mark Leech | Product Expert | Force24

Mark's 15 years of experience in content both in-house and agency-side, managing content campaigns for household name brands such as Interflora, AO.com and Kayak, has led Mark to his current role helping marketers leverage the power of content through automation.

Edgar Liñayo | D2D Brand Manager | Nestlé

"Strategic-design thinker and curious by nature" - I am truly passionate about design, innovation as well as brand building. I have over 15 years of experience focused on fast-moving consumer goods (FMCG). As a brand builder, I have been blessed to be part of paramount projects for acclaimed top global brands such as Ariel®, Bold®, Pampers®, Always®, Tampax®, Tess®, Naturella®, Vicks®, Ruffles®, Twistos®, Lay's®, Maggi®, Purina®, among many others. Furthermore, I have worked with praised local and regional brands. I took part of the global team at Bacardi Limited, the largest private family-owned company full of passionate employees and iconic brands as Bacardi® Rums, Grey Goose® Vodka, Bombay Sapphire® Gin, Martini®, and shaped by their rich history of spirited entrepreneurship. Nowadays, I am working at Nestlé as part of the central team overseeing EMENA projects.

Carla Marshall | Head of Content Marketing | vidIQ

Carla Marshall is the Head of Content Marketing at YouTube analytics platform vidIQ. She has 10+ years of experience in video marketing, social media management, content marketing, Digital Rights Management, and SEO. She was previously Editor in Chief at ReelSEO.com and TubularInsights.com. She is YouTube Certified and a judge for the UK, US, Canadian, and EU Search Awards.

Louise McFetridge | Head of Content & Digital PR | Greenlight

Louise is Head of Content & Digital PR at Greenlight, overseeing the Content Strategy, Copy and Digital PR teams within the Content & Digital PR department. Louise has been immersed in all aspects of content since 2010, and has worked across the board devising, leading, and advising on well-targeted creative and engaging content for a multitude of verticals. Louise has led on projects for brands such as Ebay, Hiscox, The British Home Store and New Balance to name but a few. Louise has a knack for getting to the heart of what an audience wants and delivering it via creative and compelling content.

Jubran Moe | Head of Digital Marketing | Gulf Related

Ric Rodriguez | SEO Consultant

Ric Rodriguez is an experienced search marketing consultant with a history of working with internationally renowned brands. He currently works at Yext, a NYSE listed technology company, joining last year from iProspect, where he led a team driving organic search forward for clients that partnered with their sister media agency Carat. Prior to this, Ric held roles at well-known independent digital agencies, most notably within Croud and at Hearst's iCrossing. Ric has a genuine and infectious passion for marketing and technology and is a frequent author and speaker across well-known industry events and publications.

Hannah Smith | HEAD OF CREATIVE AND OUTREACH | VERVE SEARCH

Hannah spent 7 years working in offline marketing (they just called it ‘marketing’ back then) until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice, she made the switch to online in 2007. By day she’s Head of Creative at Verve Search, and by night she dreams of owning a book shop.

Alexandra Tachalova | Digital Marketing Consultant

Alexandra is a frequent speaker and founder of the digital marketing conference, DigitalOlympus.net. She also helps clients with digital PR, content marketing, and link building. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.

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