The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.
Our Judges
Abigail McGregor | Social Media Manager | Barclays
Abbi has had a long career in Financial Services which has given her a deep understanding of customer needs, motivations and behaviours. An avid consumer of social media herself, she has lead on a number of social media campaigns for Barclays UK across a range of segments from home-ownership to wealth management and everything in between. Most recently her focus has been on engaging at an ultra-local level with customers and communities across the UK working with agencies, professionals and colleagues to build the value of the Barclays brand.
Alice Harling | Head of Marketing | Glossify
Having worked in a range of sectors from luxury fine jewellery and women's wear to health tech and beauty. Alice is a skilled head of brand and marketing with a high level of experience in strategy, growth scaling, content, and branding for global brands. BIMA100 Award Winner, Mentor & Programmatic Council member, WomeInTech Writer, DigitalHer Speaker, and Role model.
Anna Oshkalo | Digital Strategy Consultant |
Anna is a digital marketer with over 15 years of experience. She's had the opportunity to live and work in the Netherlands and Sweden and has now settled in Portugal, where she runs her own consultancy business. Before starting her consultancy, Anna worked at Ericsson, where she was responsible for global SEO and paid media strategies, development of Ericsson’s digital marketing tech stack and training of marketing teams across the globe. Anna's expertise also extends beyond corporate; she has worked with various startups in competitive sectors like telecommunications, gambling, and e-commerce.
Claire Hoang | Vice President ITV Studios Social Media | ITV Studios
Claire Hoang is currently Vice President of ITV Studios Social Media and has over 17 years of experience working in the world of social media. She's worked for a range of different companies including the BBC and Fremantle. As well as her day to day job, she also loves supporting new talent into the industry by mentoring with Creative Access. She was also one of the first Breakthrough Leaders in TV when the scheme was announced in 2021.
Sarah Cook | Group Head of Social Media and Content Strategy, Legal & General |
Sarah has worked in communications for over 15 years: both in-house and for agencies. Most recently, she's been responsible for brand campaigns and content in the Group brand team at Legal & General. Before this, she worked at an international law firm, leading their social media strategy and started her career as a communications consultant, working at PR agencies in London.
Jessica Walters | Head of Organic Social Media | Vrbo, part of Expedia Group
With almost 10 years of social media and audience growth experience, Jessica Huff Walters is the Head of Organic Social Media for Vrbo, part of Expedia Group, where she currently translates large-scale brand campaigns into engaging social media content across six markets. Prior to leading the team, she worked as an editorial manager to centralize the Vrbo’s social media content strategy and production across 12 markets. After lowering the cost of content production by an average of 61%, while increasing social media engagement by 55%, she went on to become the head of the team after one year. Prior to her four years at EG, she served as the Director of Audience Growth at McClatchy, overseeing a team that utilized social media, SEO, and email strategies to increase readership across 30 newsrooms.
Lada kalashnickova | HEAD OF SEO | COPYBET EU LTD
Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet EU Ltd, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.
Louie Lui | Head of Digital & Marketing | PHS Hair Science
You may recognise Louie as the speaker of Hubspot's Advanced Lead Gen seminar. Louie inspires and leads businesses on how to leverage emerging technologies and digital marketing to stand out from the noise and reach the millennials and gen z consumers. Being in performance marketing with a diverse background across industries, he finds himself loving the start up space. He thrives on the freedom to be creative and agile, and has led multiple start-ups to soaring success, even tiding some through the covid pandemic with agility in strategy. He is currently the Head of Digital and Marketing at PHS Hair Science. With a strong performance marketing foundation, Louie enjoys nothing more than hanging out with fellow marketers who work on success metrics that has business impact. It's easy to spot him - his fashion accessory is a beer on his hand.
Peter Bradley | Senior Marketing Manager | Direct Line Group
Peter’s been in marketing for over 20 years. Starting in telecommunications he became experienced across many disciplines, including Direct Marketing, CRM, campaign management, events, media partnerships, above-the-line advertising, and lastly setting up and executing an always-on content marketing programme. In 2020, he moved into Financial Services at Direct Line Group, building up his experience in proposition development, marketing strategy, SEO, PPC and advertising. Most recently, Peter set the content marketing strategy and leads the content team in execution.
Rachael Courtney | Head of Social & Content | Virgin Media
Rachael has worked in PR & Events for over 18 years, with 16 years running Social Media for big brands. Previous roles have included heading up social at Cineworld and Three, where she was responsible for a number of award-winning social campaigns. Rachael now heads up Social & Content at Virgin Media O2.
Ric Rodriguez | Co-Founder & Chief Growth Officer | Finsu
Ric Rodriguez is an accomplished marketing and growth leader. Ric is Co-Founder and Chief Growth Officer at Finsu, the sustainable fashion marketplace, taking the compromise out of conscious shopping. Ric is driven and his career to date speaks to his ambition - most recently holding a senior strategy role at Vashi, the fine jewellery disruptor - where he built the digital marketing team from the ground-up, launched the Covent Garden flagship store and Innovation Centre and established an accredited approach to ESG. Prior to this, Ric held an evangelist role at the marketing technology company, Yext, where he supported sales and product teams in building new propositions for customers, including delivering an new approach for qualifying deals during the beginning of the Covid-19, which was adopted across EMEA - as well as regularly representing the NYSE-listed firm as an industry expert at events across Europe. Ric has also held significant roles in agency-side positions, at iProspect, where he lead accounts for leading brands such as Santander and Post Office; at Croud, where he was seconded into IWG’s marketing organisation to deliver the company’s digital growth across 110+ markets - work for which he won an industry award. Ric is often invited to speak at industry conferences and is a regular award judge. He has twice been a co-author for the Amazon-Bestselling “Mastering In-House SEO”.
Roshan Anand | Software Engineering Manager | Asana
Roshan is a software engineering manager managing two engineering teams owning the developer experience and platform at Asana. He previously managed the data platforms team at Autodesk for 8 years, where he worked with data engineering teams to create data pipelines to provide insights for Sales, Marketing, CRM, data scientists and research teams so as to best drive customer adoption, sales, and revenue. Prior to that, he worked for a startup in Singapore playing a dual role of pre-sales and engineering to work directly with small to medium enterprises for adoption. He is a recent father and is looking forward to raising a wonderful daughter.
Sabiha Shakil | Global Marketing Consultant |
Sabiha is a Marketing Consultant with 20 years of experience across the globe. Based out of Dubai, she has an international marketing background having developed B2B and B2C marketing strategies across geographies and sectors. She has provided business and marketing strategy advice to all kinds of businesses- from Startups to Multi-National Corporations. Sabiha is a member of the Women in Tech SEO community in which she is a community speaker and mentor. Sabiha also has spoken at various international events and has judged industry awards like the Global Marketing Awards, APAC Search Awards, Global Search Awards and many more. Aside from marketing, Sabiha loves to travel and has been to over 40 countries. She's also a certified Hatha Yoga and Prenatal Yoga Teacher.
Veronika Höller | Global SEO Lead | CompuGroup
Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.
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