The team at the The Think Tank say they are really excited to have their Asendia Industries campaign shortlisted in numerous categories at the Global Content Awards.
“Asendia Industries was a really successful campaign in terms of delivering results for our client,” says Dragana Knezevic, Board Account Director at The Think Tank. “To have the work recognised by so many awards bodies has been especially satisfying. It goes to show the power of a close working relationship between agency and client and what can be achieved with a clear vision and a talented team all pulling in the same direction.”
Altogether, The Think Tank and Asendia have received three nominations including:
- B2B Campaign of the Year
- ROI award
- Integrated campaign of the Year
Asendia Industries Campaign
The Think Tank’s Asendia Industries campaign sought to demonstrate Asendia’s expertise in e-commerce logistics within two key sectors, Fashion and Apparel and Health and Beauty, across 8 countries (Germany, Sweden, Denmark, Italy, Spain, the Netherlands, US and UK).
Providing insight and valuable educational content, the work helped generate a significant number of leads for the client. Furthermore, this vibrant campaign, featuring bold, youthful fashion and beauty-based visuals inspired audiences to think differently about Asendia and draw their attention to the singular content.
The Think Tank deployed this creative theme across advertising, landing pages and gated downloadable content to provide consistency and deliver recognition. The content was based around guides to e-commerce within each sector, featuring market overviews, key stats and figures, insights into market shifts and growth, as well as the considerations and expectations of consumers and the growing influence of conscious consumerism.
Other channels utilised included: Google Display and LinkedIn Sponsored posts, custom landing pages with downloadable content, a unique e-commerce calendar, sector-specific infographics and blog posts.
Overall, the work proved to be a phenomenal success, generating 2 million impressions, more than 25,000 clicks and a conversion rate of 4.5%.
About The Think Tank
Based in central London, The Think Tank is a leading marketing, digital and PR agency, offering a complete range of award-winning marketing services, including brand development, strategy, tactical marketing, digital communications, PR and design.
Founded upon creative thinking, The Think Tank has supported clients to deliver successful marketing and PR activities in the UK, EMEA and beyond for 29 years.
For more information, reach them at: firstname.lastname@example.org, or by phone at +44 (0) 20 7831 2225