News Article ————

The Think Tank are going through as finalists for numerous awards at the Global Content Awards

Author image Published by isobel.regan@dontpanicprojects.com
Published Date 03.10.2022

The team at the The Think Tank say they are really excited to have their Asendia Industries campaign shortlisted in numerous categories at the Global Content Awards.

“Asendia Industries was a really successful campaign in terms of delivering results for our client,” says Dragana Knezevic, Board Account Director at The Think Tank. “To have the work recognised by so many awards bodies has been especially satisfying. It goes to show the power of a close working relationship between agency and client and what can be achieved with a clear vision and a talented team all pulling in the same direction.”

Altogether, The Think Tank and Asendia have received three nominations including:

  • B2B Campaign of the Year
  • ROI award
  • Integrated campaign of the Year

Asendia Industries Campaign

The Think Tank’s Asendia Industries campaign sought to demonstrate Asendia’s expertise in e-commerce logistics within two key sectors, Fashion and Apparel and Health and Beauty, across 8 countries (Germany, Sweden, Denmark, Italy, Spain, the Netherlands, US and UK).

Providing insight and valuable educational content, the work helped generate a significant number of leads for the client. Furthermore, this vibrant campaign, featuring bold, youthful fashion and beauty-based visuals inspired audiences to think differently about Asendia and draw their attention to the singular content.

The Think Tank deployed this creative theme across advertising, landing pages and gated downloadable content to provide consistency and deliver recognition. The content was based around guides to e-commerce within each sector, featuring market overviews, key stats and figures, insights into market shifts and growth, as well as the considerations and expectations of consumers and the growing influence of conscious consumerism.

Other channels utilised included: Google Display and LinkedIn Sponsored posts, custom landing pages with downloadable content, a unique e-commerce calendar, sector-specific infographics and blog posts.

Overall, the work proved to be a phenomenal success, generating 2 million impressions, more than 25,000 clicks and a conversion rate of 4.5%.

About The Think Tank

Based in central London, The Think Tank is a leading marketing, digital and PR agency, offering a complete range of award-winning marketing services, including brand development, strategy, tactical marketing, digital communications, PR and design.

Founded upon creative thinking, The Think Tank has supported clients to deliver successful marketing and PR activities in the UK, EMEA and beyond for 29 years.

For more information, reach them at: hello@thinktank.org.uk, or by phone at +44 (0) 20 7831 2225


 https://www.thinktank.org.uk/asendia-industries.php

 https://www.thinktank.org.uk/

Share Facebook LinkedIn Twitter

Related News

Image: Green Park Content Shortlisted for Three Global Content Awards Green Park Content Shortlisted for Three Global Content Awards We’re Green Park Content What excites us? Crafting content that has an impact. Content that engages, informs, inspires and empowers. Our drive is to lead audiences on a journey of discovery. Whether for their beauty, homecare, food, health and wellbeing, professional or financial needs – Green Park Content is there to support, entertain and inform. […] Read More
Image: Making the Finals for Global Content Awards Making the Finals for Global Content Awards Growth Skills has been on a roll and just won two amazing SEO awards. U.S Search Awards Search Engine Land Landy Awards We are honoured to also make the finals for the Global Content Awards . Winning this award would mean the world to us because the team worked incredibly hard on Flavor Fix. Winning […] Read More
Image: Mobilise: Creating content with a huge social opportunity to positively impact unpaid carers Mobilise: Creating content with a huge social opportunity to positively impact unpaid carers It’s estimated there are 11 million unpaid carers in the UK – people who care for a partner, parent, family member, child or friend. Anyone could be an unpaid carer, in fact many are but don’t identify with the term ‘carer’ and three in five of us will be an unpaid carer at some point […] Read More