Published by Leenesha Friend
Published Date 17.10.2024 
Just like for every other global organization out there, transformation has been a constant event for Acolad.
Starting out as a family venture in France, Acolad has charted an extraordinary path to becoming a global reference – standing out as one of the foremost European leaders in the content and language services industry on a global scale. Its journey, marked by strategic acquisitions and organic growth, showcases the transformative power of forward-thinking, openness and reliability – the core values selected by Acolad to illustrate how it globally drives its strategy and operations.
In early 2024, we celebrated the culmination of this journey, a pivotal moment in Acolad’s history, as we shared our brand story with the world – a story decades in the making, shaped by every individual within our organization, across legacy brands, verticals, roles, and continents. This narrative evolved through the merging of entities and teams, data migrations, and the adoption of renewed, improved processes and procedures.
The “This is us. This is Acolad.” internal campaign, shortlisted for Best Global Internal Campaign of the Year at the Global Content Awards, encapsulates every facet of our identity and journey thus far. It aims to ensure that every member of our diverse team feels represented and connected.
Being local, everywhere
As a global leader in the content and language services space, providing services and solutions that enable organizations communicate effortlessly across languages and cultures, one of our key concerns as always been striking a balance between local relevance and global resonance.
This applies to both our external and internal audiences – and also to this specific campaign, which aims to unify under the Acolad logo while honoring the distinct identities of our teams and legacy brands. Campaign assets, like our LinkedIn banners, reflect this ethos by incorporating each location in our logo.
Our new corporate video also plays a crucial role in demonstrating this unity. With its fast-paced journey across countries, people and languages, it depicts how Acolad transforms content into messages that resonate and capture hearts and minds worldwide by being local, everywhere – a sentiment echoed in our tagline “Content that empowers, anywhere”.
While these words are directed at customers and prospects, they also acknowledge our teams and their role in our global success. Regardless of location, we are united as Acolad, fostering a sense of belonging that is empowering in itself.
The significance of a nomination
Being shortlisted for the Best Global Internal Campaign of the Year is a major acknowledgement of our work – and to the engagement and commitment of our teams, who enthusiastically embraced our challenge, updating their social media profiles with the new imagery, redecorating our offices across 23 countries and digging for memorabilia to create the local Time Capsules that honor our legacy brands.
Every single piece created for this initiative embodies our shared history and collective effort. The campaign captured the essence of our group and honors the contributions of each team member, regardless of their role or location and was built on the insights and experiences of our entire team, showcasing the true spirit of Acolad. So regardless of the outcome we feel like winners already!
The Dawn of a New Era for Content – and for Acolad
As we fully embrace this newly acknowledged Acolad entity, built upon our collective journey and history, we are also very aware of the importance of this particular moment for the content and language services space. The advent of AI, with its opportunities, challenges and – still – many unanswered questions, marks the beginning of a whole new chapter for the industry, and all its players. It’s a road we’ve been down before – as said earlier transformation is an everyday event in this sector. But now it has picked up speed and intensity, and as the hype dies down, the potential and implications become clearer.
Due to the nature of the content and language services sector, and the type of outputs we provide, we all stand at the forefront of a revolution that has an impact, not just on business, but on all levels of society. The GenAI-powered tools are pushing the boundaries culturally, economically and even politically, making us rethink some of our processes, approaches and outlooks.
And Acolad means to stay ahead of the game, maintaining its position as the leading content and language services provider in Europe and among the top 10 worldwide, as recognized by leading research organizations in the field.
The internal transformation celebrated by this campaign has made it possible for Acolad to lead the charge in this content revolution and carry on its mission of empowering brands to amplify their voices and share their stories, in any language, across any platform.
With a firm grasp of our identity, we confidently embrace a human-in-control approach, seamlessly integrating AI technologies into personalized, efficient communication solutions tailored to diverse industries, from manufacturing and the public sector to life sciences and luxury.
Acolad continues to shape the future of language and content solutions, and invites partners, clients, and the global community to join in its journey towards a more connected, understanding, and inclusive world.
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About Acolad
Acolad is the global leader in content and language solutions. Its mission is to support companies in every industry to scale across markets and enable growth through cutting-edge technology and localization expertise. Established in 1993, the group is present in 23 countries across Europe, North America, and Asia, with over 1.800 employees supported by a network of +20.000 linguists around the world.
