Categories


Please see the following descriptions for more information on each category.

ENTRY TIPS

Always remember to tie your aims and objectives to your results, keep to the word count – the panel judges 50 plus entries each so they don’t want war and peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.

Campaign Awards

Every sector and industry is different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector based categories we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Quality content campaigns can drive real results, engagement and sales. judges are looking to recognise and reward an exemplar content strategy which will include identifying the target audience, defining objectives, establishing appropriate creative, implementation and distribution, selection of channels, effective delivery and monitoring and evaluation of results. Judges will be looking for innovative creative solutions, a robust, well thought through and well executed implementation and clear ROI.

Global Retail Content Campaign of the Year

At the heart of customer experience is content. Consumers need to see more, know more, feel more and brand interaction is becoming invaluable. Judges are looking for stand out customer engagement that is innovative and creative that works within budget and leads to increased ROI.

Global Finance Content Campaign of the Year

Finance is a tough sector in relation to content. Judges are looking for campaigns that not only communicate brand message, engage customers and increase ROI, they recognise it also needs to keep compliant teams happy too!

Global Travel / Leisure Content Campaign of the Year

Competition is fierce in the travel/leisure industry and outside forces have transpired to deliver a difficult year. Judges are looking for a campaign that has traversed the landscape to achieve increased brand awareness, customer engagement and produced measurable results within budget.

Global Entertainment Content Campaign of the Year

Specifically, for businesses working in the Entertainment sector. Judges are looking for inspiring campaigns from music, film and TV companies that have entertained and engaged targeted audiences to achieve measurable results.

Global Not-for-Profit / Charity Content Campaign of the Year

Your team may be small and your resources tighter than most, but it doesn’t stop you. Judges recognise your areas of expertise and in this category raising brand awareness, increasing donations or memberships and growing recognition of good works are key to winning.

Global Public Sector Content Campaign of the Year

Reaching the right people at the right time with the right message. Judges are looking for creative messaging across multiple platforms that have engaged and led to measurable success.

Global Media / Publishing Content Campaign of the Year

All the worlds a stage! Which makes Media/Publishing Content fiercely competitive. Judges are looking for campaigns that have taken the stage by storm with an innovative approach across multiple channels that has delivered results.

Global B2B Content Campaign of the Year

Judges are looking for B2B campaigns where content has effectively engaged target audiences and achieved impressive evidence-based results. Whether the strategy is humorous, educational or story-based Judges will be expecting defined objectives, creativity, effective distribution through a selection of channels, proven success rates and evaluation of results.

Global B2C Content Campaign of the Year

Judges are looking for B2C campaigns where the consumer is at the heart of the strategy and where results are reflected in ROI. The winning campaign will have distinct brand awareness, demonstrate enhanced values and emotional impact on specific targeted audiences. Judges will be looking evidence-based results specifically achieved through the implementation of the campaign.

Global FMCG Content Campaign of the Year

Fast and furious FMCG companies need content marketing that continues solid brand awareness and develops through innovation. Judges are looking for campaigns in the FMCG industry that have achieved stand out consumer engagement through multiple marketing channels, evidence-based results and growth.

Global Fashion Content Campaign of the Year

Recognition of a content marketing campaign in the fashion sector.

Global Health Content Campaign of the Year

Recognition of a content marketing campaign in the health sector.

Global Property & Construction Content Campaign of the Year

Recognition of a content marketing campaign in the property and construction sector.

Global Content Strategy of the Year

A clear defined strategy is at the heart of a successful content marketing campaign, judges are looking to recognise and reward an exemplar content strategy which will include identifying the target audience, defining objectives, establishing appropriate creative, implementation and distribution, selection of channels, effective delivery and monitoring and evaluation of results. Judges will be expecting impressive, evidence-based results achieved through implementation of the strategy.

Global Social Media Content Campaign of the Year

Social media dominates our lives and also provides exceptional opportunities to promote, market and influence. Judges are looking for a stand-out social content campaign with clear objectives, exceptional creative, clever implementation and incredible results that set it apart from the competition.

Global Video Content Campaign of the Year

Compelling and engaging video can transform a content marketing campaign and deliver exceptional results. Judges are looking for a campaign that has video at its heart, is creative, understands its target audience, is watchable, has delivered impressive results and views.

Global Integrated Content Campaign of the Year

We live in a converging world and taking an integrated approach is often the answer to drive real, measurable results and ROI. Judges are looking for content campaigns that are truly integrated making use of a number of different channels to deliver exceptional results.

Global Low Budget Content Campaign of the Year

Sadly, not all clients have huge budgets and when budgets are challenging it is essential that content marketing professionals take an innovative and creative approach to deliver results. Judges are looking for standout campaigns delivering excellent results within a budget of £1500/$2000 per month.

Global ROI Content Campaign of the Year

Whether agency-side or client-side, content marketing is all about delivering a clear return on investment. Judges in this category are looking for a standout content marketing campaign that has delivered truly exceptional results when considering the budget/time invested.

Global Outreach Campaign of the Year

Judges will be on the lookout for an impressive outreach campaign with clear objectives. The campaign must be well researched with creative implementation and delivery that achieved exceptional results to generate awareness and / or links ultimately to drive sales.

Global Paid Content Campaign of the Year

Paid content is king. The increasing advances in technology and the ability to target individuals through content has transformed paid advertising channels. Judges are looking for a standout paid content campaign with clear objectives, exceptionally creative, clever implementation and incredible results that set it apart from the competition.

Global Influencer/Celebrity Campaign of the Year

Influencers, celebrity bloggers and vloggers play an important role in the success of any content marketing campaign. Judges will be looking for an impressive influencer campaign with clear objectives, that achieved exceptional results to generate awareness and / or links ultimately to drive sales.

Crisis Response Content Campaign of the Year

The last 12 months have felt like a crisis for everyone, so we expect lots of entries! Judges are looking for content that navigates through and adapts flexibly to a crisis, but also has a clear plan for audience engagement and peace of mind, business credibility and accuracy in delivery.

CRM / Email Content Campaign of the Year

CRM is vital to the life and audience of a company. Judges are looking for a CRM/EMAIL campaign that provides excellent customer journey experiences and has achieved tangible results through products or services.

Sponsored / Advertising Content Campaign of the Year

Judges are looking for a campaign feature across multiple platforms that has integrated into the environment naturally, increased brand credibility and is mutually beneficial for creator and producer both in visibility and in engagement.

Global Innovation Award

Recognition of innovative use of content marketing as part of a wider campaign or an innovative use of technology to further a content marketing campaign.

Best Global Content Series

Judges are looking for a standout content marketing campaign series that has delivered truly exceptional results when considering the budget/time invested across the entire campaign.

Best Global Audio Campaign of the Year

Listen up! Judges are looking for podcasting and audio that has integrated seamlessly with the ethos and vision of brand, increased awareness and engagement and which have performed successfully on ROI.

Best Collaborative Content Campaign of the Year

Two can be a magic number when collaboration works. Judges are looking for partnerships that know their audience and who have made a BIG impact through cost effective working, increased engagement and who can deliver measurable results.

Best Global Internal Content Campaign of the Year

Recognition of an internal content campaign that boosts employee engagement and promotes brand advocacy. Judges are looking for a standout internal content marketing campaign series that has delivered truly exceptional results and engagement within your organisation.

Best Global Interactive Campaign of the Year

Content marketing has become a key channel in driving the metrics that matter in the world of interactive marketing. Whether its links, coverage, social shares or engagement, content is a great way to achieve it. Only the best examples of interactive content being used for success will be in with a chance of taking this award.

Best Use of Data in a Content Campaign

Data is at the heart of successful content marketing strategies. Judges are looking for data use that has proved to be integral to building a marketing campaign, including target audience and channels of communication and central to ROI.

Platform / Technology Award

Best Global Platform / Technology / Tool for Content

Digital tools and software are essential to monitor, evaluate, plan and execute effective content campaigns. Judges are looking for the essential, go to and revolutionary tool that enables you to deliver incredible results. Judges will in particular be looking for innovative changes and developments in software and tools within the last 12 months.

Agency / Team Awards

The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training in these team and agency awards. Innovative approaches to development, delivery or cost saving will also be scored highly. The overall quality of campaigns, apps or websites delivered on behalf of clients will also be considered.

Global Rising Star In Content

New to the world of content and already making their mark through innovation, creativity and an excellent understanding of budgets and costs Judges want to encourage a new generation of talent and put them in the spotlight. Nominees must be under the age of 30 on the date of the winner announcement.

Global In-House Content Team of the Year

Recognition of an in-house content team that produces fantastic results and has made a positive contribution to the industry. The judges will be looking to understand the impact the in-house digital team has had on the success and growth of the organisation it serves, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered.

Global Start-Up Agency of the Year

You might be new, but you are running rings around the old guard! This is your opportunity for global recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old on November 11, 2021.

Global Small Content Marketing Agency of the Year (Less than 20 employees)

Recognition of a specialist content marketing agency (up to 20 staff) that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered on behalf of clients.

Global Large Content Marketing Agency of the Year (21 or more employees)

Recognition of a specialist content marketing agency (21 or more staff) that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered on behalf of clients.