The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.
Our Judges
Ahmed El Gamal | Senior Director of Marketing | Jumeirah
After starting his career as an architect, Ahmed El Gamal transitioned into digital marketing and communications. With over 15 years of experience, Ahmed has worked across a plethora of global brands at BBDO & Proximity, followed by Emaar and MetLife. He is currently leading Global Resort Marketing as the Senior Director of Marketing at Jumeirah Hotels & Resorts from Dubai and a recent Executive MBA graduate from IE Business School.
Alexa Lacroix | Brand Marketing Manager | Sleep Country Canada
With more than 9 years of experience, Alexa is a digital-native marketer who has collaborated with prominent global brands in the retail, automotive, and tech sectors. Her career has traversed big tech, agency, and client-side landscapes, engaging with a diverse clientele that includes multinational Fortune 500 corporations. Currently, she is managing brand marketing at Sleep Country Canada.
Anna Oshkalo | Performance Marketing Lead | Er
Anna is a digital marketer with over ten years of experience in competitive segments like technology, gaming and retail. Having lived in Russia and the Netherlands, Anna is currently based in Sweden and works as Performance Marketing Lead at Ericsson. In this role she is mainly focused on global SEO and PPC performance, developing and modernizing Ericsson’s martech stack, creating global processes and coaching dozens of colleagues in marketing teams around the globe.
Clara Soteras | Director of SEO and Product | El Nacional
Clara Soteras is an SEO for News expert. She currently works as Director of SEO and Product at El Nacional, a Spanish news outlet, where she has made from scratch the SEO team. She has also set new workflows between editorial, business and strategy teams to increase traffic and visibility in order to enhance the revenue of the company. She loves sharing knowledge, which is also why she is an adjunct professor at the Autonomous University of Barcelona, where she teaches about digital content, marketing and journalism. Furthermore, she lectures about SEO for publishers and news sites in different Master’s Degrees and courses and has taken part in several conferences, congresses and SEO events.
Sarah Cook | |
Sarah has worked in communications for over 15 years: both in-house and for agencies. Most recently, she's been responsible for brand campaigns and content in the Group brand team at Legal & General. Before this, she worked at an international law firm, leading their social media strategy and started her career as a communications consultant, working at PR agencies in London.
Dan Saunders | Head of Performance Marketing | Evergreen Finance London
Unleashing the Power of Data: My 18-Year Journey in Digital For nearly two decades, I've thrived in the dynamic world of digital marketing, fuelled by an unwavering passion for data-driven strategies. My expertise lies in leveraging data insights to unlock new business opportunities and propel success. Data as the Cornerstone: My approach is anchored in a deep understanding of different markets and competitors. This data-centric foundation allows me to identify trends, anticipate challenges, and establish a competitive edge. I actively collaborate with directors and heads of service, translating business goals into actionable plans informed by data-driven insights. Beyond the Numbers: Strategic Execution My passion extends beyond data analysis. I'm a catalyst for change. I meticulously plan and execute UK market E-commerce and digital marketing campaigns, managing substantial budgets across various groups. My data-driven strategies have consistently driven sales growth, expanded online channels, and fostered a loyal customer base. Leading with Data-Fueled Inspiration: As an international keynote speaker, I ignite the minds of teams, inspiring them to embrace data-driven approaches. I lead large teams of specialists, fostering collaboration and innovation to deliver exceptional digital products and services. My commitment to knowledge transfer extends to mentoring executives and C-suite leaders, ensuring all levels are empowered by data insights. A Holistic View: Customer Journey & Beyond My data obsession doesn't stop at market analysis. I utilize analytics and insight tools to meticulously evaluate the end-to-end customer experience across all touchpoints. Leveraging this data, I work seamlessly with trade marketing teams to optimize product categories and recommend strategic product mixes. Furthermore, I actively contribute to SEO, PPC, UX, and CRO strategies, ensuring our digital presence is data-optimized for maximum impact. Building Teams & Sharing Knowledge: Beyond strategy, I'm passionate about building and leading high-performing, diverse teams. Through data analysis, I identify the required digital capabilities – the right people, processes, and technology – to fuel digital transformation. As a visible leader, I bridge the knowledge gap by holding regular lectures and Q&A sessions for all levels, from aspiring executives to C-suite teams. Data is the lifeblood of my digital journey. By translating insights into actionable strategies, I empower businesses to achieve remarkable results.
Dateme Tamuno | Head of Digital Marketing | SemanticGeek
Dateme is a digital marketer with experience running organic and paid search campaigns for companies across several verticals. Currently, he is the head of digital marketing for a student accommodation agency in London. A regular speaker at BrightonSEO and often challenging search marketers to create a deeper understanding of the user intent that transcends the informational, navigational, commercial, and transactional classifications. He has completed ten marathons and has a goal of running 50 before he turns 50.
David Elliot | Consultant | DeviantSEO
With more than 12 years of experience as an SEO, Dave has worked with reputable brands such as Barclays and Monster Jobs both in-house and through agencies. A technical SEO who loves to delve into page speed issues and SERP analysis, Dave has challenged himself to branch out throughout his career and cover all aspects of the trade. From migrations to Magento, from Shopify to strategy there isn't much he hasn't worked on.
Hannah Smith | Founder | WORDERIST
Hannah Smith spent 7 years working in offline marketing (they just called it ‘marketing’ back then) until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice, she made the switch to online marketing in 2007. Over a five and half year period at Distilled, she was part of the creative team which delivered over 14,000 pieces of linked coverage. Then, for close to three years, she led the creative and PR team at Verve Search. In that time she was responsible for launching more than 150 creative content pieces which generated over 8,250 pieces of linked coverage. Her work for clients has won multiple awards, and she’s spoken at numerous conferences including MozCon, SMX, SearchLove, and BrightonSEO. In 2019 she founded Worderist.com offering consultancy, coaching, training, and ongoing support to help agency-side and in-house creative teams make content which delivers results.
Herbert de Luca | Digital Marketing Analyst |
Herbert is always in search of knowledge, working with digital marketing and studying neuromarketing, finishing a postgraduate research on the behavioural part of people in social media. Currently, he seeks to consolidate his career and tries to give his best in judgments. His last participation was in the CBMA (Craft Beer Marketing Awards).
Indre Nagyte | Head of Marketing and Strategy | Vamoos Travel App
Indre Nagyte is head of marketing at travel tech company Vamoos Travel App where she oversees brand strategy and demand generation. She is a B2C and B2B marketing professional with over 15 years of experience building FMCG, travel and SaaS brands across different markets. Her experience spans across the full mix including demand generation, improving conversion rates throughout the lead funnel, brand positioning, and executing multichannel marketing strategies.
Jaime Hill | Ecommerce Director | ex Oak Furnitureland, Hurtigruten & Monsoon Accessorize
Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Oak Furnitureland, and across a wide range of B2B and B2C vertical markets. Most recently, Jaime was Interim Head of Ecommerce & Trading at Monsoon. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point.
Jamie Obertelli | Head of PR & Communications | OnTheMarket
Jamie is a former journalist turned public relations adviser and digital content specialist with a background in implementing high-impact influencing campaigns in corporate B2B and consumer sectors. After leaving journalism, Jamie took up a PR and Public Affairs role with The PR Office, working across a mix of professional services sectors, before specializing in real estate comms. A move to global property consultancy and estate agency Knight Frak saw Jamie take responsibility for the firm’s residential research PR, before being apointed Head of Content for the network. Jamie is currently Head of PR & Communications for leading UK residential property portal OnTheMarket, which was recently acquired by CoStar Group, an S&P500 leading provider of online real estate marketplaces, information, and analytics.
Karol Soja | Freelance SEO Consultant |
Karol Soja is an experienced SEO consultant and freelancer with over 12 years of experience. Throughout his career, he has gained a comprehensive understanding of SEO from various perspectives, having worked in startup, SEO agency, in-house teams, and as a Head of SEO in an agency working with the largest Polish brands. After a decade, he made the decision to venture out as an independent consultant and freelancer. His areas of specialization include e-commerce, where he excels in traffic scaling and international expansion. Additionally, Karol also works with publishers, acquiring traffic from Google News and Google Discover. Privately, Karol is an advocate for remote work, allowing him to combine his interests with travels to different parts of the world. He is also an active athlete, regularly participating in long-distance running and triathlons. As a judge for the European Search Awards, Karol brings a wealth of knowledge, a passion for SEO, and a commitment to recognizing excellence within the industry.
Katarzyna Dębczak | SEO Consultant and Team Leader | Semcore
Katarzyna has been involved in the SEO industry since 2018. Since then, she has been gaining experience in optimizing small service websites and large e-commerce platforms across various sectors. She keeps up with new trends and technologies and continually expands her knowledge in the broad field of digital marketing. Currently, she is engaged in consulting and holds the position of SEO Team Leader at Semcore.
Lukasz Zelezny | SEO Consultant |
Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics. To get in touch with Lukasz simply search “Lukasz Zelezny” or visit https://Zelezny.uk
Magda Marchowska-Raza | Lecturer in Digital Marketing | University of Salford
Magda, currently teaching Digital Marketing at the University of Salford, brings a vibrant blend of social media savvy and search marketing know-how to her role. Fresh from completing her PhD in social media brand communities, she’s all about nurturing future marketing talents with real-world insights. For the third year running, Magda is also lending her expertise as a judge at the UK Paid Media Awards, showcasing her enthusiasm for digital marketing innovation.
Myriam Jessier | Performance Marketing Trainer & Consultant | PRAGM
Purna Virji | Principal Content Solutions Consultant | LinkedIn
Purna Virji is the author of High-Impact Content Marketing and is Principal Content Solutions Evangelist at LinkedIn. Prior to joining LinkedIn, Virji previously led global learning and thought leadership programs for Microsoft. She has been named by Adweek on their Young Influentials List, was crowned the Search Personality of the Year by the US Search Awards and was named by PPC Hero as the #1 Most Influential Expert in the world. She is a columnist and top-rated international keynote speaker who has been featured in The Drum, TNW, Marketing Land and Adweek. An award-winning former journalist, Virji is an avid traveller, aspiring top chef and enthusiastic tennis player in her spare time
Rachael Courtney | Head of Social & Content | Virgin Media
Rachael has worked in PR & Events for over 18 years, with 16 years running Social Media for big brands. Previous roles have included heading up social at Cineworld and Three, where she was responsible for a number of award-winning social campaigns. Rachael now heads up Social & Content at Virgin Media O2.
Sarah Sal | Facebook & Linkedin Ads Specialist | Hootsuite
Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent. She's written on Facebook ad testing, strategy, and execution for AdEspresso, Agorapulse, Blitzmetrics, Copyhackers, ActiveCampaign, AdWeek, Jon Loomer's Power Hitters Club and the likes. And she's even presented inside Perry Marshall's iconic 80/20 Facebook ads course.
Stephan Bajaio | CEO, Co-Founder | VibeLogic
Stephan Bajaio is a visionary business leader with over two decades of pioneering experience in marketing, SEO, and digital transformation. As the CEO and Co-Founder of VibeLogic, a Digital Marketing Agency, Stephan harnesses the power of AI to merge advanced technology with deep human insights. This unique approach enables him to craft innovative marketing and SEO strategies that drive audience engagement and facilitate significant market expansion. “If you’re not helping people, you’re just selling stuff.” This is not only Stephan's marketing philosophy but his leadership philosophy. As a global marketing executive, he helps organizations understand where content and audiences meet. In his recent role as Chief Marketing Officer at Turno, Stephan successfully spearheaded the company's rebranding from TurnoverBnB. His strategic initiatives resulted in a 233% increase in organic site visits and a doubling of the annual revenue per user. By building a dynamic marketing team and leveraging AI to scale content, Stephan played a crucial role in elevating Turno’s market position and growth trajectory. As the Co-Founder of Conductor, the premier enterprise SEO platform, Stephan was a key figure in advising enterprise brands on their content creation strategies. His leadership was instrumental during Conductor’s acquisition by WeWork and its subsequent buyback, culminating in a valuation exceeding $500 million. Stephan’s strategic vision and expertise were vital in these transformative corporate milestones, solidifying Conductor’s reputation in the industry. Contributing to the SEO/search marketing community has always been a high priority for Stephan. He is actively engaged in speaking at global conferences, leading insightful discussions, and fostering educational opportunities for marketers at all levels. He brings knowledge to life in a transparent and relatable way. Stephan holds a BA in Communication from American University. His unwavering passion for leveraging AI in marketing and his dedication to building strong relationships underscore his pivotal role in shaping the future of digital marketing.
Simon To | Digital Director & Consultant | website3.com
Simon To is the Digital Director & Consultant at Website3.com, Simon goes above and beyond delivering performance marketing solutions for clients. Simon has over 12+ years of practical experience and 200+ clients under his belt. Website3.com is a new generation of digital media & marketing, supporting clients with the new wave of generative AI in marketing and automation. Website3 provides hands on digital consultancy for all your marketing needs. Website3 Paid Media Services include: Google . PPC . Shopping . Search . Bing . Social Media . Facebook . Instagram . YouTube . CTV . Display . Programmatic . Native . Analytics . Strategy . Planning . Delivery
Sofia Inga Tyson | Senior Content Manager | Juro
Steve Kuncewicz | PARTNER - Head Of Creative, Digital & Marketing | Glaisyers ETL
Steve is a Partner and Head of Creative, Digital and Marketing at Glaisyers ETL in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500, and was a oo-founder pf the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor.
Veronika Höller | Global SEO Lead | CompuGroup
Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.
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