Judging Criteria

2021 ShortlistVirtual Event

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category. The awards will be judged by some of the biggest names in content marketing.

Entries should not exceed 1000 words in total and should relate to work undertaken between May 2020 – September 2021.

September 3

Early Bird Close

September 10

Entry Deadline

September 29

Judging Session

October 1

Shortlist Announced

November 11

Virtual Awards Ceremony

Campaign Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Total budget
  • Objectives
  • Strategy & target audience
  • Creativity & implementation
  • Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Platform / Technology Award

The judges will be looking for a clear description of an outstanding innovation or product, with indication of budget. Judges will be looking for new features / tools added in the last twelve months for the software awards. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Total Budget
  • Overview of the innovation / product
  • Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

In addition to the above judges will utilise the log in & password provided to mark the following:

  • The usability/functionality of the product
  • The effectiveness and performance of the product

Please note if you’re unable to provide a login please contact awards@dontpanicprojects.com.

Agency / Team Awards

The judges will be looking for evidence of great teamwork, creativity, effective implementation and tangible and demonstrable results in the team / agency award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Details of the team / agency
  • Team / agency objectives
  • Recent campaign example
  • Recent achievements
  • Challenges
  • Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down.