Campaign Awards
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
- Total budget
- Objectives
- Strategy & target audience
- Creativity & implementation
- Results & evaluation
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
Platform / Technology Award
The judges will be looking for a clear description of an outstanding innovation or product, with indication of budget. Judges will be looking for new features / tools added in the last twelve months for the software awards. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
- Total Budget
- Overview of the innovation / product
- Why you think your entry should win
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
In addition to the above judges will utilise the log in & password provided to mark the following:
- The usability/functionality of the product
- The effectiveness and performance of the product
Please note if you're unable to provide a login please contact
awards@dontpanicprojects.com.
Agency / Team Awards
The judges will be looking for evidence of great teamwork, creativity, effective implementation and tangible and demonstrable results in the team / agency award categories. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
- Details of the team / agency
- Team / agency objectives
- Recent campaign example
- Recent achievements
- Challenges
- Why you think your entry should win
Any entries that do not include information under all of these headings will be marked down.