Judging Criteria

2020 Winners2020 Shortlist

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category. The judging session will take place on November 5, 2020, with the shortlist being announced on the November 6, 2020.

The awards will be judged by some of the biggest names in digital marketing.

October 16, 2020

Entry Deadline

November 5, 2020

Judging Session

November 6, 2020

Shortlist Announced

November 19, 2020

Virtual Awards

Judging Criteria - Campaign Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between March 2019 - October 2020.

Each entry must include information under the following headings:

  • Total budget

  • Objectives

  • Strategy & target audience

  • Creativity & implementation

  • Results & evaluation


Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Judging Criteria - Platform / Technology Award

The judges will be looking for a clear description of an outstanding innovation or product, with indication of budget. Judges will be looking for new features / tools added in the last twelve months for the software awards. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between March 2019 - October 2020.

Each entry must include information under the following headings:

  • Total Budget

  • Overview of the innovation / product

  • Why you think your entry should win


Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

In addition to the above judges will utilise the log in & password provided to mark the following:

  • The usability/functionality of the product

  • The effectiveness and performance of the product


Please note if you're unable to provide a login please contact awards@dontpanicprojects.com.

Judging Criteria - In-house Team / Agency Awards

The judges will be looking for evidence of great teamwork, creativity, effective implementation and tangible and demonstrable results in the team / agency award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words and should focus on work completed between March 2019 - October 2020.

Each entry must include information under the following headings:

  • Details of the team / agency

  • Team / agency objectives

  • Recent campaign example

  • Recent achievements

  • Challenges

  • Why you think your entry should win


Any entries that do not include information under all of these headings will be marked down.